The rhetorical situation in this ad is the act of trying to persuade people that Apple computers are superior to PC. As you can clearly see Apple has no bandages on, whereas PC is covered with them. This implies that PC has many faults with their system and breaks down easily. The clothing in the picture can also represent another rhetorical situation. PC could be for the more business savvy customers because of the formal clothes he is wearing and Apple could cater to the artistic and media arts side because of his casual clothes. This describes the audience for the rhetorical situation. The use of pathos is evident in this ad. Although they are not trying to invoke sympathy or sadness for PC’s with the ad, I feel as if they are reaching out to the customers who can relate to all the failures of PC and spark anger.